Design a responsive website and mobile app for Ultimate Casino, the first fully legal online casino platform in New Jersey, including poker, slots, and table games.
Client
Ultimate Gaming – the first company to launch legal online real-money poker gaming in the U.S.
Contributions
UX/UI design for desktop website and mobile apps (iOS/Android)
Game interface and onboarding workflows
Visual design for games and supporting assets
Collaboration with developers to ensure compliance with state regulations
The Challenge
Ultimate Gaming needed to:
Launch a legal, real-money online casino in New Jersey under strict state gaming regulations
Provide a seamless, secure experience for desktop, tablet, and mobile players
Design interfaces that were intuitive for newcomers while engaging for experienced players
Integrate slots and table games from 3rd party vendors into a cohesive brand experience
The Solution
Phil Hodges designed a responsive web and mobile platform that:
Delivered clean, intuitive UX across desktop and mobile devices
Created visually engaging game interfaces with consistent branding
Developed onboarding flows that simplified account creation, verification, and deposits under compliance requirements
Applied UX best practices to balance gameplay immersion with regulatorytransparency
Worked iteratively with cross-functional teams to ensure timely delivery for launch
The Outcome
Successfully launched Ultimate Casino in New Jersey, creating a new revenue stream for Station Casinos
Expanded Ultimate Gaming’s portfolio beyond poker to include a full suite of casino games
Helped set a precedent as one of the first legal online casino platforms in the U.S.
Demonstrated how human-centered UX and visual design can make complex, highly regulated apps engaging and user-friendly
Project
Design a responsive website and mobile app for Ultimate Casino, the first fully legal online casino platform in New Jersey, including poker, slots, and table games.
Client
Ultimate Gaming – the first company to launch legal online real-money poker gaming in the U.S.
Contributions
UX/UI design for desktop website and mobile apps (iOS/Android)
Game interface and onboarding workflows
Visual design for games and supporting assets
Collaboration with developers to ensure compliance with state regulations
The Challenge
Ultimate Gaming needed to:
Launch a legal, real-money online casino in New Jersey under strict state gaming regulations
Provide a seamless, secure experience for desktop, tablet, and mobile players
Design interfaces that were intuitive for newcomers while engaging for experienced players
Integrate slots and table games from 3rd party vendors into a cohesive brand experience
The Solution
Phil Hodges designed a responsive web and mobile platform that:
Delivered clean, intuitive UX across desktop and mobile devices
Created visually engaging game interfaces with consistent branding
Developed onboarding flows that simplified account creation, verification, and deposits under compliance requirements
Applied UX best practices to balance gameplay immersion with regulatorytransparency
Worked iteratively with cross-functional teams to ensure timely delivery for launch
The Outcome
Successfully launched Ultimate Casino in New Jersey, creating a new revenue stream for Station Casinos
Expanded Ultimate Gaming’s portfolio beyond poker to include a full suite of casino games
Helped set a precedent as one of the first legal online casino platforms in the U.S.
Demonstrated how human-centered UX and visual design can make complex, highly regulated apps engaging and user-friendly
